2012 Promo at Cannes

May 26, 2009

According to MEI Events:

To announce the release of director Roland Emmerich’s latest blockbuster, 2012, we projected Sony Pictures 2012 marketing messages onto a massive 75m wide, 30m high water-screen complete with 30,000 watts of pro-audio sound. Traffic on the Croisette was brought to a standstill every time we ran the sequence.

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