TV “roadblock” to promote 2012 movie
September 27, 2009
Sony have announced a television roadblock - where no matter which channel you turn to, you’ll see the same thing - to promote their 2012 movie that is being released in November. This is the largest ever promotion of this type for a movie.
“Television audiences watching virtually every major North American broadcast and cable outlet will have the opportunity to see an exclusive, two-minute scene from the film as part of this simultaneous roadblock on Thursday, between 10:50 P.M. and 11:00 P.M. EDT/PDT,” part of the press release read. The footage will air simultaneously on 450 TV outlets in North America.
Following the “roadblock”, a 5 minute sequence that shows the conclusion of the 2 minute clip will be made available to viewers, showing on both Fancast.com and on Comcast On Demand.
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