2012 vs New Moon
October 30, 2009
Differing opinions can be found online regarding the expected fate of the 2012 movie when it launches two weeks from now. The fly in the ointment is New Moon, the twilight sequel which is released a week after 2012:
…the Roland Emmerich action flick is currently trending for an opening in the mid $40 million range. For early November, that’s nothing to sneeze at. However, with a rumored budget in the $250 million plus range “2012″ is going to have to have strong word of mouth and a lucrative Thanksgiving weekend to sail into profitability. Sony’s biggest concern? Interest among older males is the same percentage as older males for ”New Moon” and it opens a week earlier.
But based on history it should do better:
Five years ago, the director’s “The Day After Tomorrow” premiered to ticket sales of $68.7 million, topping his previous best first weekend set by 1996’s “Independence Day,” which grossed $50.2 million in its opening. The moviegoer survey data connected to “2012″ suggest the movie might approach the premieres of 2007’s “I Am Legend” ($77.2 million) and this April’s “Fast & Furious” ($70.9 million). [LA Times]
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