2012 Movie Grosses $200 Worldwide, First Weekend

November 19, 2009

The general rule of thumb in Hollywood is that if/when the gross box office takings of a movie equals the budget, it becomes profitable. The blockbuster movie 2012 has matched its budget in the first weekend of release, with takings of $65M in the US, and $135M overseas. As of today it has reached $235M globally.

One of Emmerich’s other movies, with a similar theme - The Day After Tomorrow - kicked off with slightly more on its first weekend and ended up with close to $550M worldwide in theatrical takings.

If every ticket worldwide is sold for $US15 (most will be less), then that’s would be at least 36 million cinema viewings over the space of a few months, and then there will be cable, DVD, and regular TV viewings all occurring prior to Dec 2012. Which will place the world in an interesting situation - the biggest, most graphic, most widespread “prophecy” of all time. For most people it is just a movie. For for how many will it be something to be terribly concerned about?

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