A Beer for 2012
April 6, 2010
A cross between a black beer and an ale, this German-inspired, Wisconsin brewed brew is quite probably the first to be named after the Mayan doom date.
2012 Black Ale has been available since March 1, 2010 – or 12.19.17.2.14, according to the Long Count calendar method – and is sold in six-packs of 12-ounce long-neck bottles, plus kegs if you are planning a big party.
Inspiration comes in many forms, according to Joe Martino, Stevens Point Brewery Managing Partner :
“Some doomsayers think it will bring the end of time; others say the world will experience a new beginning,” Martino said. “One thing we do know is 2012 Black Ale will intrigue ale lovers as much as the Mayan calendar intrigues archaeologists, astronomers and doomsday prophets. It’s the right beer to enjoy as we contemplate what may happen after December 21, 2012.”
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